How small businesses can benefit from cause marketing

Cause marketing can increase credibility for a small business and encourage more customers with similar values to purchase from them. It’s also great for brand awareness and partnerships with charities and non-profits can bring many advantages in terms of exposure.

According to a Google Cloud poll, the majority of customers prefer spending with businesses whose values align with their own and will not buy from companies whose values conflict.

Supporting causes can also can also improve employee engagement and in terms of hiring and retention.

Sustainability is also a very important factor for over half of customers. 

So what makes a successful cause marketing campaign?

1. Make your causes relevant for your company and products
2. Be clear about your values and goals with specific causes and campaigns
3. Communicate clearly the impact of your contributions to the charity
4. Rewards customers for loyalty with contributions to a charity

Start small and experiment with works for your business.